Since 2013, GuestViews has been equipping cultural and tourist venues with its digital guestbook. Its main objective: to help them get to know their audiences better, and thus strengthen their visitor development and loyalty strategies.

 
Our guestbook has won over more than 300 visitor sites, thanks in particular to its many features (gamification of the experience, improved word-of-mouth, detailed verbatim feedback, post-participation email marketing, etc.) and easy customization. Present in a dozen countries, from France to Canada, via the United States and Germany, our digital guestbook adapts to the needs of each location.

 
Among all the sites we equip, some offer a space dedicated to young audiences (the Philharmonie des Enfants at the Philharmonie de Paris, the Atelier Rodin at the Musée Rodin, Planète Pilote at the Musée de l’Air et de l’Espace, for example) or set up exhibitions dedicated to this type of audience (Le monde de Clovis at the Musée d’Archéologie Nationale, Champollion at the BnF, Image Vivantes. at the Centre Pompidou…).

 
Discover the concrete case of 3 customers who have chosen to equip themselves with a GuestViews digital guestbook in order to respond to certain issues concerning young visitors.

Understanding the role of children’s areas in the visit: the Atelier Rodin case study

 
Visitor areas dedicated to children, as places of learning and discovery, have a role to play within the museum. In fact, they can bring a new public (family or school) to discover the cultural site in its entirety, beyond the young public area. That’s why museums are striving to assess the impact these areas have on the visitor’s experience: do they trigger a visit, or are they even objectives in their own right? Do they attract first-time visitors and, if so, are they a gateway to the rest of the visit? Do they offer accessible content in keeping with the overall visit?

 
In April 2023, the Musée Rodin launched a new edition of the Atelier Rodin. This space dedicated to children invites them to discover sculpture through a wide range of hands-on activities: modeling, photographing, imitating, drawing, listening, reading… Young visitors learn about and become aware of this art form while having fun! This is the second time the Rodin Museum has opened this space, and it was important for the teams to get feedback on its role within the tour and the museum.

 
To this end, they have equipped the Atelier with a GuestViews digital guestbook, customized to their needs. Participants are invited to indicate whether they came to the museum especially for the Atelier, or whether they discovered it on the spot. They can then choose their preferred area within the Atelier, and give reasons for dissatisfaction if they weren’t convinced by the experience.

 
All this data is fed back in real time to the GuestViews dashboard, to which the teams have access. This allows them to act quickly on potential irritants in the Atelier experience, but also to obtain valuable information on the role of this young public space: almost 80% of participants said they had come to the museum specifically for the Atelier Rodin, which shows the appeal of this one-off family offer in search of sustainability.

Identifying the elements that impact satisfaction: the Musée d’Archéologie Nationale cas study

 
Just like a traditional visit, children’s areas must meet visitors’ expectations, so that they want to return and/or recommend the site to their friends and family. To achieve this, teams need to assess the satisfaction of young visitors, and identify potential irritants along the way, in order to continuously improve the visitor experience.

 
From October 22, 2022 to May 22, 2023, the Musée d’Archéologie Nationale presented the exhibition Le monde de Clovis. The tour route was equipped with several mediation tools, including a web application and a game book that allowed visitors to slip into the skin of a character for an original, fun experience.

 
The museum’s teams wanted to integrate a GuestViews digital guestbook into the exhibition, in order to gather feedback from the young public on this atypical journey and assess their satisfaction with various aspects. In collaboration with the teams, we customized the guestbook to appeal to children and teenagers. In the guestbook, visitors were able to evaluate several criteria: the ease of use of the web application and game book, the coherence of the visit and the relevance of the characters proposed. They were also invited to share their reasons for dissatisfaction.

 
Over 5,000 people took part in the guestbook in just a few weeks, giving their opinions on their experience of the exhibition, and over 60% of them were under 14. This enabled the teams to obtain feedback on the mediation tools put in place, which were a resounding success.

Deploying a dual strategy for schools and families: the Philharmonie de Paris cas study

• Extending the visitor experience

 
Cultural institutions are increasingly developing online content for young audiences. Activities, podcasts, videos, creative workshops, online tours… All this content enables young visitors to prepare for their visit to the venue, but also to extend the experience once back home! Several of our customers use their GuestViews digital guestbook to promote this content to their visitors, including the Philharmonie de Paris.

 
Since 2022, a guestbook has been installed at the Philharmonie des Enfants. This space, dedicated to children aged 4 to 10, offers an adapted experience, particularly for families and schoolchildren, inviting the youngest to discover music while having fun.

 
When creating the dedicated application, the Philharmonie des Enfants teams wanted to highlight all the off-site programming, so that young audiences could continue their visit at home. This objective was achieved thanks to the marketing email sent to all participants who provided their email address: its content was personalized to encourage participants to discover the Tadaa! magazine, which presents all the activities offered to young audiences to extend the experience.

 
More than a quarter of participants who open this marketing email click on the link to the Philharmonie des Enfants magazine, to find out about the activities they can do at home. This statistic is in line with the results we had during our #backtomorrow consultation in May 2020: 63% of participants had confided in us that they had taken advantage of the resources and activities made available online free of charge by cultural venues when they were closed.

• Measuring the relevance of cultural offerings to the school curriculum

 
School groups are a non-negligible audience for cultural venues! In 2019, according to a study carried out by the French Ministry of Culture, more than 4 out of 10 schools and 1 out of 2 middle schools reported having a partnership with a museum or exhibition venue. Cultural outings to these venues account for 35% of school outings, and 51% of college outings. These figures show just how closely linked the school and museum environments are. To ensure that these outings have a real impact on young audiences’ learning, museums can offer educational content in line with the school curriculum.

 
Since 2019, the Philharmonie de Paris has been equipped with several GuestViews digital guestbooks to better understand who the visitors are to the Musée de la Musique and the temporary exhibitions on offer throughout the year. With tens of thousands of participants since the guestbooks were installed, the Philharmonie’s teams obtain invaluable daily data to refine their strategies.

 
In 2022, they wanted to go one step further by creating a dedicated questionnaire for teachers. The aim was to obtain feedback on the Philharmonie des Enfants, and the relevance of the educational content offered in this space. In the guestbook, teachers were able to indicate the digital content distributed by the Philharmonie that they had used to prepare the school visit in advance (web series, interactive games, podcasts, exploration notebooks, teaching modules, etc.), as well as share their feedback on the booking process, the organization of the visit and the overall quality of the space.

 
The guestbook helped the Philharmonie de Paris teams to gather relevant information: half the teachers had taken advantage of the educational content in advance of their visit to prepare for it, and just over a third wanted to organize a class project around their visit to the Philharmonie des Enfants.

 
✨ Spoiler: In a few weeks’ time, we’ll be launching a guestbook dedicated to Planète Pilote, a fun and educational space dedicated to visitors aged 6 to 12 in which they can learn about aeronautics and space in a fun way.

 
 
The GuestViews digital guestbook is a real asset for cultural venues offering a space dedicated to young visitors. Thanks to its customization and numerous functions, it provides concrete, actionable data to improve the visitor experience within these spaces.

 
In addition to its tech solution, GuestViews is also a community of around a hundred players in the cultural sector. By joining us, you’ll be able to exchange ideas with people who are like you (whether in terms of your position within the venue, or your current issues) during our themed workshops.

 
Finally, installing a digital guestbook at your venue gives you access to valuable data that can be compared with those of similar venues, thanks to the expertise of our Data Analyst team. You’ll also have the opportunity to take part in T.I.M. (Trends and Insights for Museums), which gives you exclusive information on forward-looking themes!

 
Want to join the GuestViews adventure? Send a message to our sales team to discuss how we can work together!