To make your visitors come back, you need to know their opinion. Have they been happy or frustrated with their visit and who are they? By adjusting your actions to visitors feedback, you optimise their satisfaction over the long term and ensure your company’s sustainability. Collecting feedback from your visitors is therefore essential: we explain why and how.
KNOW YOUR VISITORS’ OPINION TO BOOST CUSTOMER EXPERIENCE
Your customers feedback is a highly valuable data source helping you to improve your offer and boost your loyalty strategies. Indeed, the opinions of your dissatisfied visitors allow you to pinpoint problems that have to be solved. You can also identify general trends in your visitors expectations, and increase your results with targeted actions to improve the customer experience.
COLLECTING YOUR VISITORS’ OPINIONS, SEVERAL OPTIONS
Traditional tools
You can use “traditional” customer knowledge tools, such as contact forms, questionnaires, guestbooks, etc. Although inexpensive, these devices do not allow an optimal exploitation of opinion data: they contain mistakes, require manpower and are time-consuming, as there is a long phase of reprocessing and analysis. Hence you are not able to act in realt-time.
GuestViews, the digital collector of your visitors’ opinions
The GuestViews application offers your visitors a space to express themselves, immediately and on the spot. The solution is a playful application with a neat design. Its dynamic interface allows visitors to give their opinion in just a few clicks.
Thanks to GuestViews, you will be informed in real time about the sources of your visitors dissatisfaction, so you can remedy them quickly. The reviews are accessible from your dashboard; you can then respond to unhappy visitors and let them know that their comments are important to you and are considered.